Eyetracking is a developing technology with a wide range of applications. It can be used in all fields to which studying of the receipt and processing of the visual stimuli is important.
We offer the sale and hire of a wide range of eye trackers with a recording frequency between 60Hz and 1250Hz, and software for the creating, conducting, and analyzing research results. The use of SMI's superior solutions provides the user with ample opportunity to investigate in many different areas with ease.
Eye trackers track and save the position of where the eye is looking at and in what order. SMI technology pin points and clearly identifies the areas which are brought to the participant's attention. The device sends the processed images to a computer with which it is integrated, and SMI software analyses the data to present the results in an effective way.
Frequency in eyetracking
In eyetracking technology, sampling frequency means the number of frames recorded per second. The frequency of image recording influences the measurement precision and the received results. The recording frequency has to be adapted to the particulars of the research. We offer eye trackers with image recording frequency between 60Hz and 1250Hz.
Stationary eye trackers are used for all research which does not require the participant to change position. This includes research on video and graphics materials, packaging, posters, and commercials.
Mobile eye trackers take the form of discrete eye tracking goggles which enable the conducting of the research in natural surroundings. For example, research in shops, on the road while driving, or in other interactive situations.
Insights from eyetracking research are usually depicted by photographs, fixations, heat maps, and statistics for areas of interest in form of image. While gaze paths, video clips, and other motion graphics illustrate the dynamics of change in areas of interest.
Example applications of eyetracking research:
Marketing, Commercial, Brand management
- brand and product perception and recognition
- pilot studies and research for effective marketing campaigns, including commercials, packaging, labeling, logos, layouts, and folders
- product placement
- advertisment placement and location
- implicit customer directing in shops
- effective display and shelf organization, merchandising
Ergonomics and usability
- device control through eye tracking (installations for disabled people and interactive input devices for games consoles)
- guidance and flight control systems
- center of operations in the armed forces, law enforcement and emergency services
- solutions to increase road safety (road use research)
- arrangement of monitoring instruments in cockpits and cabins
- information management (readable labeling and visual accessibility)
- Human Computer Interaction (HCI) - studies and tests on user interaction with software applications and interfaces
Education and Sport
- honing visual-motor coordination;
- quantitative estimation of changes in reading processes
- tracking the treatment of neurological, psychiatric, and ophthalmic diseases (eye movement tests);
- assessment of the effects of behavioral or pharmacological therapy, as well as effects of eye operations;
- education and training of radiographers
- assessment of oculomotor speed reaction and the stability of eye fixation